Certificate in Channel Marketing

Content
14 modules
Rating
Course Length
20 hours
Instructor
Michael Kelly
Price
$1,500.00 USD

Description

Considered the global gold standard in training and certification for Channel Marketers, this course has been developed for channel marketing executives at vendors, distributors and channel resellers. The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing to help you excel in your career.

This channel marketing training course has been approved by the Industry Advisory Council and will enable you to build co-marketing campaigns based on best practices worldwide. 

Objectives

  • Understand how to build a business strategy for a technology reseller that provides a solid platform for successful marketing campaigns.
  • Learn how to differentiate a technology reseller from similar competitors in the marketplace, and carve out a unique market position. 
  • How to develop a value proposition that is compelling to buyers.
  • How to use Buyer Personas and the Buyers Journey to build effective marketing campaigns that resonate with technology buyers.
  • Learn the "P.A.C.K.A.G.E.S" planning framework developed specifically to maximize the effectiveness of channel marketing campaigns.
  • Understand how to use benchmarking data to optimize co-marketing campaigns and measure ROI.

Certificate

By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute

1.
Welcome video with instructions
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2.
Module 1: Introduction and Terminology
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Module 2: Partner Business Strategy
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Module 3: Partner Differentiation
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Module 4: Segmentation and Targeting
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Module 5: Partner Positioning
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Module 6: Value Proposition
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Module 7: Buyer Personas
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Module 8: Buyers Journey
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Module 9: Campaign Planning
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Module 10: Benchmarking & ROI
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12.
About the Examination for the Certificate in Channel Marketing
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13.
Examination: Certificate in Channel Marketing
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14.
Feedback Survey on Certificate in Channel Marketing
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Added about 2 months ago, by Anonymous
I learned a lot. A great course for entry level or for those needing a refresh.
 
Added 3 months ago, by Anonymous
it is good
 
Added 3 months ago, by Cameron
A quick course that covers the basics
 
Added 6 months ago, by Tatiana
thank you for the course
 
Added 7 months ago, by Anonymous
The course provided a great fundamental basis for channel marketers.
 
Added 7 months ago, by Anonymous
I definitely recommend this training!
 
Added 8 months ago, by Anonymous
This course was good and informative but really focused on the new marketer. I have been doing partner marketing for a while and was hoping to get some more information on best practices for reporting and assigning the success of the partnership from a marketing perspective.
 
Added 10 months ago, by Anonymous
Good course for basic training on marketing principles
 
Added about 1 year ago, by Anonymous
.
 
Added over 1 year ago, by Oussema
thank you! looking forward to taking more courses on channel partnerships.

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