Content
14 modules
Rating
Course length
20 hours
Instructor
Michael Kelly
Price
$1,900.00 USD
+ VAT
Description
Considered the global gold standard in training and certification for Channel Marketers, this course has been developed for channel marketing executives at vendors, distributors and channel resellers. The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing to help you excel in your career.
This channel marketing training course has been approved by the Industry Advisory Council and will enable you to build co-marketing campaigns based on best practices worldwide.
Objectives
- Understand how to build a business strategy for a technology reseller that provides a solid platform for successful marketing campaigns.
- Learn how to differentiate a technology reseller from similar competitors in the marketplace, and carve out a unique market position.
- How to develop a value proposition that is compelling to buyers.
- How to use Buyer Personas and the Buyers Journey to build effective marketing campaigns that resonate with technology buyers.
- Learn the "P.A.C.K.A.G.E.S" planning framework developed specifically to maximize the effectiveness of channel marketing campaigns.
- Understand how to use benchmarking data to optimize co-marketing campaigns and measure ROI.
Certificate
By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute
1.
Welcome video with instructions
Module
2.
Module 1: Introduction and Terminology
Module
3.
Module 2: Partner Business Strategy
Module
4.
Module 3: Partner Differentiation
Module
5.
Module 4: Segmentation and Targeting
Module
6.
Module 5: Partner Positioning
Module
7.
Module 6: Value Proposition
Module
8.
Module 7: Buyer Personas
Module
9.
Module 8: Buyers Journey
Module
10.
Module 9: Campaign Planning
Module
11.
Module 10: Benchmarking & ROI
Module
12.
About the Examination for the Certificate in Channel Marketing
Module
13.
Examination: Certificate in Channel Marketing
Exam
14.
Feedback Survey on Certificate in Channel Marketing
Survey
Great course! I wish I had taken it when I first entered a channel marketing role. Every entry-level channel marketer should take it, and it was an excellent refresher for seasoned marketers!
Delivered what was promised.
I learned a lot. A great course for entry level or for those needing a refresh.
it is good
A quick course that covers the basics
thank you for the course
The course provided a great fundamental basis for channel marketers.
I definitely recommend this training!
This course was good and informative but really focused on the new marketer. I have been doing partner marketing for a while and was hoping to get some more information on best practices for reporting and assigning the success of the partnership from a marketing perspective.
Good course for basic training on marketing principles
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