Certificate in Channel Management

14 modules


Course Length
20 hours

Michael Kelly

23 Mar 2018



The Certificate in Channel Management will provide you with a strong foundation in the core concepts of channel management. This course has been approved by the Industry Advisory Council and proves to both current and future employers that you have the knowledge they need to build a successful channel management team.


The Certificate in Channel Management will give you an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment, you’ll learn the fundamentals you need to excel at your channel management career.


  • Learn expert insights into what you need to do before you commence channel partner recruitment.
  • Understand the key elements to successfully onboarding and enabling new partners.
  • Get insights and tips for successful joint business planning, including the optimum use of channel incentives.
  • Learn about best practices in partner marketing and how to help channel partners differentiate from one another to find a unique position in a crowded marketplace.
  • Learn best practices in managing channel relationships, including tips on how to manage channel conflict.


By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute

Welcome video and instructions
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Module 1: Introduction and Terminology
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Module 2: Channel Recruitment
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Module 3: Onboarding and Enablement
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Module 4: Joint Business Planning
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Module 5: Channel Incentives
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Module 6: Market Positioning for Partners
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Module 7: Partner Marketing
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Module 8: Opportunity Management
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Module 9: Channel Data Management
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Module 10: Relationship Management
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About the Examination
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Examination - Certificate in Channel Management
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Feedback Survey - Certificate in Channel Management
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Added 16 days ago, by Roxana
Great content and extra resources, I totally recommend the course to anyone looking to expand his knowledge into the channel management field.
Added 21 days ago, by Tim
Added 30 days ago, by Anonymous
Fantastic course. Great insight into the best practices you should follow. I found it inspirational and definitely will complete a few more courses in due time.
Added about 1 month ago, by Anonymous
Like to see the content with more depth and practical examples. Also more reference material or report would be useful.
Added 2 months ago, by Neal
This is a great course to breakdown the channel and learn the specifics around running a healthy and producing channel program. I would recommend this to everyone, beginners, intermediates, and pros. I have been in the industry for 5 years now and it was a great refresher, while also showing me some new or different approaches to things.
Added 2 months ago, by Jerry
A great framework of knowledge covering all the aspects of channel management.
Added 3 months ago, by Carolann
Excellent information very clearly spelled out. Very beneficial and exactly the basic information I need to wrap my arms around the granular understanding of ALL that goes into Channel management. Way more than I'd ever of dreamt.
Added 3 months ago, by Anonymous
Added 4 months ago, by Orlando
Added 4 months ago, by alfonso
Great information to set the basic of channel management. Applies for all markets

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