Certificate in Channel Management

14 modules


Course Length
20 hours

Michael Kelly

23 Mar 2018



Considered the global gold standard in training and certification for Channel Managers, the Certificate in Channel Management will provide you with a strong foundation in the core concepts of channel management. This course has been approved by the Industry Advisory Council and proves to both current and future employers that you have the knowledge they need to build a successful channel management team.


The Certificate in Channel Management will give you an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment, you’ll learn the fundamentals you need to excel at your channel management career.


  • Learn expert insights into what you need to do before you commence channel partner recruitment.
  • Understand the key elements to successfully onboarding and enabling new partners.
  • Get insights and tips for successful joint business planning, including the optimum use of channel incentives.
  • Learn about best practices in partner marketing and how to help channel partners differentiate from one another to find a unique position in a crowded marketplace.
  • Learn best practices in managing channel relationships, including tips on how to manage channel conflict.


By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute

Welcome video and instructions
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Module 1: Introduction and Terminology
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Module 2: Channel Recruitment
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Module 3: Onboarding and Enablement
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Module 4: Joint Business Planning
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Module 5: Channel Incentives
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Module 6: Market Positioning for Partners
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Module 7: Partner Marketing
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Module 8: Opportunity Management
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Module 9: Channel Data Management
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Module 10: Relationship Management
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About the Examination
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Examination - Certificate in Channel Management
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Feedback Survey - Certificate in Channel Management
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Added 20 days ago, by Anonymous
Great course with a broad list of topic for anyone who really wants to cover most of the critical activities for good Channel management.
Added 25 days ago, by Adam
Solid baseline, good flow, and a great foundation for anyone who touches channel business.
Added about 1 month ago, by Anonymous
This is a great training curriculum, especially for anyone new to Channel Management.
Added about 1 month ago, by Jason
Added about 2 months ago, by Anonymous
Great course, very up-to-date and aligned to the market.
Added 4 months ago, by Anonymous
Good information, will help me further develop in my career.
Added 4 months ago, by Anonymous
The course was well done and paced out nicely with the modules.
Added 4 months ago, by Anonymous
solid, up-to-date content
Added 5 months ago, by Anonymous
This course re-emphasizes all the great things my company and channel is doing in the market and with partners.
Added 5 months ago, by Anonymous
Great course for someone new to the channel.

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