Certificate in Channel Marketing

Content
14 modules

Rating

Instructor
Michael Kelly

Released
23 Mar 2018

Price
$1,950.00

Description

Developed for channel marketing executives at vendors, distributors and channel resellers, the Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing.

This channel marketing training course has been approved by the Industry Advisory Council and will enable you to build co-marketing campaigns based on best practices worldwide. 

Objectives

  • Understand how to build a business strategy for a technology reseller that provides a solid platform for successful marketing campaigns.
  • Learn how to differentiate a technology reseller from similar competitors in the marketplace, and carve out a unique market position. 
  • How to develop a value proposition that is compelling to buyers.
  • How to use Buyer Personas and the Buyers Journey to build effective marketing campaigns that resonate with technology buyers.
  • Learn the "P.A.C.K.A.G.E.S" planning framework developed specifically to maximize the effectiveness of channel marketing campaigns.
  • Understand how to use benchmarking data to optimize co-marketing campaigns and measure ROI.

Certificate

By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute

1
Welcome video with instructions
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Module 1: Introduction and Terminology
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Module 2: Partner Business Strategy
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Module 3: Partner Differentiation
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Module 4: Segmentation and Targeting
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Module 5: Partner Positioning
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Module 6: Value Proposition
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Module 7: Buyer Personas
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Module 8: Buyers Journey
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Module 9: Campaign Planning
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Module 10: Benchmarking & ROI
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About the Examination for the Certificate in Channel Marketing
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Examination: Certificate in Channel Marketing
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Feedback Survey on Certificate in Channel Marketing
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Added 6 months ago, by Katharine
 
Added 8 months ago, by Jo-Anne
 
Added 8 months ago, by Maggie
This course provides the foundation marketing professionals to create a marketing framework for their company and how to work with partners. The links to benchmark data and tools are great. This course covers aspects such as segmentation, positioning strategies, value proposition, etc.

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