Developed for channel marketing executives at vendors, distributors and channel resellers, the Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing.
This channel marketing training course has been approved by the Industry Advisory Council and will enable you to build co-marketing campaigns based on best practices worldwide.
- Understand how to build a business strategy for a technology reseller that provides a solid platform for successful marketing campaigns.
- Learn how to differentiate a technology reseller from similar competitors in the marketplace, and carve out a unique market position.
- How to develop a value proposition that is compelling to buyers.
- How to use Buyer Personas and the Buyers Journey to build effective marketing campaigns that resonate with technology buyers.
- Learn the "P.A.C.K.A.G.E.S" planning framework developed specifically to maximize the effectiveness of channel marketing campaigns.
- Understand how to use benchmarking data to optimize co-marketing campaigns and measure ROI.
By completing/passing this course, you will attain the certificate Official Certificate of Competence from The Channel Institute
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